My One Intention For Convenience Store Retailers

My Intention?

It’s to help change your performance. Challenge your outdated ways of c-store thinking, and challenge you and the way you operate, differentiate and most importantly, market your c-store.

If you are still reading, we have similar ideologies. That’s good.

Why the challenge? So you can attract new customers. Profitable customers. Repeat customers. Larger basket-ring customers.

To help you compete and thrive, instead of just survive, in a competitive landscape dominated by big players with deep pockets. In a market with new competitors like Amazon, Amazon Go, gopuff, and DGX stores. New gas outlets. New QSRs.

And let’s be honest. The retail industry got here by not changing and being stagnant and complacent.

Disruption like this never happens overnight.

It happens when you’re asleep.

Now you are under siege, looking for answers and real partners to help you, right?

Let me ask you, who’s on your side? Manufacturers? Not really. They usually give you one size fits all programs that benefit them, regardless of your customer base, location or market.

Your distributor? Many of them are simply reps for manufacturers. And let’s be really honest. You want rock-bottom prices from them, thinking you will “save” your way to success and profit.

And when that doesn’t work, you bitch at them when they don’t bring you new ideas and initiatives.[1]

But how can they invest in you when you won’t invest in them? When you are driven by low price alone?

Finally, what marketing and consulting firms are real experts in the convenience industry, and can help you uncover your differentiation and market it in a smart, strategic and affordable way? Help you create new value for customers and then communicate and market that value?

There aren’t many.

The good news is this: Even with all of the industry disruption in the c-store category, it’s ALSO creating new opportunities for you and your stores. It is. And if you are open to it, we can explore those opportunities together.

But if you think you can run a store that is a step above a junk store, this challenge is not for you. If you think you can run a store without the fundamentals of great coffee, solid and custom planograms, some sort of food program, a clean store with clean restrooms and safe lighting, this isn’t for you.

If you spend your time at NACS praying to find the next Magical Product that will save you because you ALL YOU HAVE TO DO IS just put it on your shelf and it sells itself, this thinking is not for you.

Why? Because there is no magic, no secret, no hack. (As much as we all want one.)

It’s all hard work. It’s creative work. It’s innovative and passionate work. It’s marketing work. And it never ends.

So, if you’re open to taking a baby step on that journey of change, join me here…

‘Cause we’re about to kick some c-store ass, take some names, and catapult your store’s performance to new levels of profit and success.

What have you got to lose?

Remember, fortune favors bold actions. And there is no profit without risk.

Come on; let’s kick that first ass…

…It’s gonna be fun.

Tim Lazor, President.

timlazor@comcast.net

www.conveniencemarketing.net


[1] There are exceptional distributors out there who will add tremendous value to your stores. One is TeamSledd http://www.teamsledd.com